From the FCC’s Net Neutrality rules, section II. Executive Summary, #11, it reads:
Three overarching objectives have guided us in answering these questions, based on the vast record before the Commission: America needs more broadband, better broadband, and open broadband networks. These goals are mutually reinforcing, not mutually exclusive. Without an open Internet, there would be less broadband investment and deployment. And, as discussed further below, all three are furthered through the open Internet rules and balanced regulatory framework we adopt today.
Again, this is ridiculous. The FCC is trying to claim that the only way for Internet access options and broadband performance to continue to improve is if they FORCE broadband carriers to cater to every whim of every content provider on the Internet and have no discriminatory powers over their own private networks whatsoever.
Take a retailer analogy. Under the FCC’s Net Neutrality rules, every retailer in the United States would be required to resale every product from every single supplier and would have no legal right or recourse to either charge more to specific suppliers or ban a supplier altogether. That’s totally absurd.
It is BECAUSE retailers have the legal right to refuse certain suppliers or certain products that we have so many types of retailers today!!
Imagine a Wal-Mart in Honolulu being approached by a manufacturer of snow shovels. Under the FCC’s rules, that Wal-Mart would be required to stock those snow shovels on their shelves AND they would not be able to charge the snow shovel supplier a higher shelf rate than they charge other suppliers, nor would they be allowed to transfer those snow shovels to other Wal-Marts in colder zones where customers would actually buy snow shovels.
Wal-Mart would be required to stock those snow shovels…FOREVER. Even if a single shovel was never sold, Wal-Mart would still be required to let those dusty snow shovels take up valuable shelf or floor space in their store. Forever.
That is exactly what the FCC is trying to do with Net Neutrality.